Monday, June 16, 2008

Do you make these mistakes in your email marketing?

Through this course, I realized I was doing everything wrong!

Let me ask you a question...

Have you ever been faced with the task of havingto write an email
promotion to your list, and then realized that you didn't know
what to say or how to say it?

Michael Rasmussen's new video course "EmailPromos Exposed"
promises to solve that problem for you by walking you through the
actual process of creating killer email promos step-by-step.

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If you're in a hurry, just go ahead visit this URL to get instant
free access to these videos:
HERE
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I decided to see if Michael's videos live up totheir promise by
trying them out myself. Here's what I found:


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Overall Quality

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The first thing I noticed when I opened up thefirst video was the
stunning production quality.He used Camtasia Studio for the production,
which is now the industry standard for creating high-quality screen
capture video products (and my personal favorite!). The audio is near
studio quality, and the graphics are very professional. These videos were
made by someone who KNOWS what he's doing. Well done!

I also liked how Michael divided the videos up bysection, and then again
by sub-section. For example, one video is all about the subject line,and
then there are different parts of that videothat each cover a certain area
of crafting a killer subject line.

Now let's move onto...

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THE ACTUAL VIDEOS

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Here's a brief summary of each video. Obviously it's impossible to
list every single thing here, but I want you to get a feel for what
each one covered, and how well it covered it.
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If you're in a hurry, just go ahead visit this URL to get instant
free access to these videos:
CLICK HERE
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VIDEO 1 - INTRODUCTION

This video served as an introduction to the whole course. You get
to see a picture of Michael in his every day life, and he establishes
his credibility right up front by talking about some of his massive
successes online. He even provides proof of credibility by displaying
two checks in the amount of $50,000 and $25,000 which prove that,
when it comes to the subject of makingmoney with email promos, he
knows his stuff.

This is a good lesson for anyone to get. Whenever you're teaching people
how to do something, it's good to establish your credibility up front, so
that there's no doubt about whether or not you're qualified to talk about
the subject. Most product developers either skip or minimize this step.

VIDEO 2 - BEFORE YOU WRITE THE PROMO
This video talks about some things that no other marketer has bothered
to mention.
You'll learn things like:

* The mindset you need in order to write a killer promo

* The different tools you need before you get started

* How to keep your emails laser-focused

* How to create an outline that practicallywrites the email for you.

This was a fantastic video, and did a good job of kicking things off.

VIDEO 3 - THE SUBJECT LINE
I liked this video, because it talked about one of MY biggest weak-
nesses when it comes to writing email promos... the subject line.
The subject line is a confusing topic, because nobody's 100% sure
what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line that makes people
insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some of the mistakes that
Michael mentioned in this video, but now I know better.

VIDEO 4 - THE OPENING
This is where a lot of people slack off when writing their emails. Michael
talks about how important it is to create an opening that is conversational,
and then reveals techniques and examples on how to do that.
He also reveals:

* How to get people to keep reading your email once they've opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first few paragraphs.

VIDEO 5 - THE BODY COPY
This is one of the "meatiest" portions of the course, because it reveals
techniques that are not widely discussed on the forums, blogs, and in
most eBooks. He talks about the importance of keeping your body copy
tight and relevant, and then reveals how you can do that.
You'll also learn:

* How to write powerful bullets that make people curious and
want to find out more.

* Simple formatting tricks for making your body copy easy to read.

* The secret of "bucket brigade copy" and how to use it in your email
promos to force people tokeep reading.

VIDEO 6 - THE CALL TO ACTION
This is where a lot of people wimp out in their email promos. They
start out strong, but when it comes time to ask the reader to click
the link and take action, they don't know what to say. Michael talks
about some of his favorite techniques for making that happen, and
also reveals:

* The "magic question" to ask yourself that will make your close
much more powerful.

* The secret of the "unanswered question" and why handling this is
a surefire way to get people toact right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 - CREATING AN EFFECTIVE P.S.
Some people say that the P.S. is one of the mostimportant parts of the
email, because it is often the one thing that gets people to click the link
at the end.
In this video, Michael talks about:

* Why you should including a P.S. at the end ofyour email.

* The 4 different kinds of P.S.'s you can use (this section was a real
eye-opener for me).

VIDEO 8 - COMMON MISTAKES PEOPLE MAKE
I loved this video, because it showed me some mistakes that I was
making that I wasn't even aware of. Unless you're a seasoned pro,
you're probably guilty of some of the things that Michael talks about
in this video as well, and that's why it's so valuable. I've shaved years
off my learning curve, because now I can avoid some of the costly
mistakes that I was bound to make in the learning process.

VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS
This video alone is going to make me a lot of money. Why? Because I
used to only send out one email promo for each affiliate promotion I was
doing. Michael showed me in this video how important it is to send a
follow-up promotion, and he showed me exactly how to do it.
He covered things like:

* The psychology of follow-up email promo's.

* The 2 main types of follow-up promos that make the most money.

* How to overcome readers' objections in your follow up emails.

* The 2 most common mistakes people make when writing follow-ups and
how to avoid them.

VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS
Every marketing guru out there says that the REAL money is on the back end.
I'd have to agree with them, but the problem is... most people have no idea how
to set up a back end system that makes money. This video will teach you how to
set up an automated back end that's loaded with killer promos that make you
lots of cash on autopilot.
He reveals things like:

* The big difference between regular and back end email promos.

* How to prepare a back end promotion sequence.

* Common mistakes people make when creating back end email promos.

VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS
This could be the most important video of theentire package for a lot
of people, because most people email their list to promote other people's
products as an affiliate. Let's face it, if you only have 3 products, can you
really afford to only email your list 3 times a year? They'll get bored hearing
about the same old products over and over again. This video sheds some
light on how to create killer affiliate promos.
Michael reveals things like:

* The two main types of affiliate promos.

* What makes affiliate promos different than regular promos (and why
ignoring this huge secret could cost you big money).

* Michael's favorite tactics for creating affiliate promos that no one else
is doing.

* 3 different ways to add scarcity to your affiliate promos (this is the most
important section of the video, so make sure you watch it over and over again).

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CONCLUSION
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As you can see, Email Promos Exposed really packs a lot of punch! Most of
the courses out there offer only watered down, weak content. Not this one!
These videos are going on my "A-list" for along time.

I've already watched them twice, and plan on reviewing them every couple of
months to make sure that I have the principals, techniques and tactics burned
into my mind.

If email marketing is an important part of your business (and in my opinion, it's the
most important part of ANY online business), then you owe it to yourself to check out
Michael's exciting new videos, Email Promos Exposed.

Here's the URL where you can get instant free access to the videos right now.
CLICK HERE NOW

Sincerely,

Joy

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