Getting enough views?

Has This Happened To You?

You spend countless hours writing a script, rehearsing, taping and editing a video to market your business... then, you upload it (possibly more hours). After a few hours more, you go to look at the blockbuster you've created and there's 2 views! *argh*

If you have 'dabbled' in video marketing but haven't gotten the views would like, here are a couple of tips that may be helpful for you.

Do a test with your video and upload it to not only YouTube, but sites like Revver, Facebook, MySpace, etc. Just two or three sites will work for your testing phase. This will allow you to see what type of visitors your video attracts and any comments that they make can be used to help you target your business more effectively.

The amount of traffic that you get will give you a good idea of how popular
your product or service might be - it will also shed some light on
what you might need to change in order to attract the type of visitors
that you want. Sometimes, it may be more of the delivery and/or length of the message than the actual product or service itself that will determine if people watch your entire video and visit your site.

I would recommend doing some basic research, even before producing your own videos. Just go to YouTube, browse thru the various categories of videos and study the numbers of views they get. Then search for some videos in your interested niches and see how that compares. If you are enjoying your research, be sure to leave a nice comment on other's videos. It links your account to that person's and you never know who may check out your profile.

Now, since I mentioned comments...comments left by other users on the "test' video serve to shed interesting needs and thoughts faced by people in the niche. From there, ask yourself if your products or services could provide a solution bridge that gap. If you are seeing a pattern in the comments, take note of that for your next video.

Doing the research and testing will provide insight to your video's effectiveness. You may also see some material or special effects you'd like to implement. Just remember to be original...be YOU...regardless of what other videos you see out there. By taking a little time with one 'test' video, you may be able to produce some videos that are more targeted and yield better results (more views). I'm sure you'd be amazed by the huge draw of videos and what it can do for your business.